LURE MAGIC TACKLE CRAFT, LLC 

          Hi! Welcome to the online home of Lure Magic Tackle Craft, formerly TJ’s Tackle. We are a home-based business out of Eaton Rapids, Michigan – the only Eaton Rapids on earth! We sell our products primarily online but also love to connect in person at fishing shows, notably in January each year at the Novi, MI Ultimate Fishing Show and in March at the Grand Rapids, MI Ultimate Sport Show.

          From our humble beginnings over twenty-five years ago painting a few jigs as a hobby for our annual fishing trip to the Canadian outback, we have grown to serve customers all over the United States as well as many countries worldwide. This year, our business partner decided he wants to spend his leisure time in a fishing boat trying his luck with the lures he makes rather than sell them. Thus, we have begun the process of rebranding and reorganizing.

We are thrilled you are with us during this exciting time! Thank you for choosing to purchase your Do-It-Yourself powder paint, fluid beds, spray guns, jigs, spoon kits, molds and other fishing needs from Lure Magic! We are proud to be family-owned and operated, hand-making and processing our products with the utmost integrity. We are always available to answer questions, make recommendations for colors (fish like to change their mind, don’t they?), or hear about your successes using our products. Reach out and let us know how we can be of service!

From our Family to Yours — Tight Lines!

Brendon & Kathryn, Jordon and Kayla Smith

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